silky gloss shampoo

Shampoo for straight hair with a detangling effect, developed in collaboration with Rossano Ferretti, World's hair Maestro.

A light, creamy texture for softer*** and shinier** hair right from the first application. An ideal product for taking care of straight hair and maximising its beauty while gently cleansing both the hair and the scalp.

Enhance your hair:
-Vegan* formula enriched with panthenol, plant proteins, Italian orange extract and with 92% of ingredients derived from natural raw materials
-26% increase in shine**
-Softer hair right from the first application***
-11% increase in scalp hydration
-Up to 72 hours of visible frizz reduction***
-Super pleasant to use, it’s delicately scented with floral, musky and citrus notes
-Makes hair easier to comb
-Can be used daily

Dermatologically tested *Free from ingredients of animal origin **Instrumental test ***Clinical test

Less frizzy***, perfectly cleansed, shiny, super light and scented, hair shines beautifully. A simply must-have shampoo for to take care of your straight hair and scalp every day. The first step in a ritual for straight hair to love and show off.

1. Apply a small amount of product to wet hair and create a lather. 2. Gently massage the scalp and hair. 3. Rinse thoroughly with water. 4. Apply the shampoo a second time and form a foam all over to cleanse hair from base to tip, then rinse thoroughly with water until there is no product left in your hair. External use. In case of contact with eyes, immediately rinse carefully.

INGREDIENTS: AQUA (WATER/ EAU), COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, POLYSORBATE 20, CITRIC ACID, PARFUM (FRAGRANCE ), PANTHENOL, SODIUM BENZOATE, PEG-120 METHYL GLUCOSE DIOLEATE, GLYCERIN, POLYQUATERNIUM-10, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROGE NATED VEGETABLE OIL, CELLULOSE GUM, CELLULOSE, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, GLYCERYL OLEATE, CITRUS AURANTIUM DULCI S FRUIT EXTRACT (CITRUS AURANTIUM DULCIS (ORANGE) FRUIT EXTRACT), HYDROLYZED WHEAT PROTEIN, BENZOIC ACID, HYDROLYZED CORN PROTEIN, HYDROLYZED SOY PROTEIN, SODIUM ACETATE, SODIUM CHLORIDE, ISOPROPYL ALCOHOL, TOCOPHEROL, POTASSIUM SORBATE, HELIANTHUS ANNUUS SEED OI L (HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL), CITRUS AURANTIUM PEEL OIL, LIMONENE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALYL AC ETATE, LINALOOL, HEXYL CINNAMAL, BENZYL SALICYLATE.