New
Kind by KIKO
Vegan formulas* suitable for sensitive skin. Made with natural and sustainable ingredients**
Beauty redefined responsibly
Redefine how you think of beauty with the new KIND by KIKO MILANO, designed to make you feel good about your make-up.
A complete make-up, skincare and accessories beauty range
Effective, high-performance vegan* formulas, even tested on sensitive skin
Between 91% and 99% of ingredients derived from raw materials of natural origin
Textures enriched with at least 62% sustainable ingredients**
Green and pink packaging with sinuous, essential lines recalling the harmonious shapes typically found in Zen gardens
*Free from ingredients of animal origin. ** <62% of ingredients classed as sustainable according to the KIKO MILANO Sustainable Ingredients Guidelines.
KIKO Cares
KIKO Cares
KIKO's Sustainable Ingredients Guidelines aim to reduce the use of environmentally harmful ingredients in our formulas. What do we mean by Sustainable Ingredients? We define an ingredient as sustainable when it meets specific requirements: being produced or procured through a supply chain designed to reduce the consumption of natural resources and the direct or indirect environmental impact on ecosystems, or being biobased and biodegradable or certified by an international body promoting a positive social impact. We monitor and track the percentage of sustainable ingredients, as defined above, in our formulas through supplier documentation in which the sustainable ingredients are described in full. In 2024, all new product formulations were made up of over 35% sustainable ingredients, on average. We aim to increase this percentage to over 60% by 2030. To redefine beauty in a responsible way, for our Kind by KIKO range we have maximised sustainable ingredients to reach a minimum of 62% in our formulas. One of the characteristics of the sustainable ingredients in our Kind by KIKO range is that they can be recycled by taking waste and by-products from production processes - once discarded - and repurposing them into valuable components.
Get The Kind by KIKO Look
Get The Kind by KIKO Look
FACE
Prepare your face for make-up by applying the Kind Milky Hydra Face Serum(use on cleansed skin). Then apply a small amount of Kind Sorbet Hydra Face Cream.
Choose the shade of Kind Hydra Balm Foundation that best suits your skin tone to even out the complexion.
Sculpt the face by applying and blending the Kind Silky Touch Powder Bronzer 01.
Emphasise the lower and central part of your cheekbones by applying and blending the Kind Silky Touch Duo Blush 01, and brighten the upper part with the Kind Creamy Touch Face Highlighter Stick 01.
EYES
Define the shape of your eyebrows with the Kind Defining Eyebrow Pencil for perfectly groomed brows.
Apply the lightest eyeshadow from the Kind Soft Touch Eyeshadow Palette to the upper eyelid and blend. Then apply the darkest shade from the same palette to the outer corner of the eye and blend outwards towards the temple and the centre of the eyelid. As a final step, apply and blend the mauve eyeshadow to the centre of the upper eyelid.
Apply the Kind Volume Mascara to enhance your lashes.
LIPS
Apply the Kind Glowy Hydra Lip Oil 04 to give your lip make-up a touch of radiant shine.
NAILS
Treat yourself to a super chic manicure and complete your look with the Power Pro Nail Lacquer 16.
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