All things blush: application guides, pro tips and how to choose your shade
You know those makeup looks that just seem to be full of vibrant life? It's no magic trick, it's a dusting of blush that kicks things into the glow zone! Applied after bronzer but before highlighter, blush creates a radiant complexion that will enhance your beautiful features with sophisticated combinations of color, depth, light and shadow. Let's dive into all things blush!
Choosing your perfect shade
When it comes to blush, it's all about the right tone and where you apply, for a look that brightens up your whole face. For the most natural flush of color, choose your blush shade according to your complexion:
For fair skin tones, a light pinkish shade is preferable, with colors tending towards powder pink or apricot
For medium skin tones, find a mauve-inspired shade or a buildable bright cherry tone.
For deeper skin, choose bolder colors in brighter berry or orange-toned hues.
PRO TIP: for photo-ops or night time beauty, go for a deeper shade, as camera flashes and dim light will wash out a bit of color from the skin.


Applying powder blush
Powder blush is a great choice for oily or combination skin. It should be applied with soft, circular movements on the apples of the cheeks and then swept gently upward towards the cheekbones, letting the color slightly fade. Its powder texture adheres well to the skin and allows the product to be applied and distributed evenly. When used with a good brush, it's very easy to blend: you can apply just a bit to the chosen area and then blend out to enhance features and avoid a "build-up" of color.
Applying blush for your face shape:
On a square face, apply blush to the cheekbones and chin, blending towards the forehead.
On an oval face, apply blush to the apples of cheeks, the center of the forehead and the tip of the chin.
On a round face, apply blush from the cheekbones to the corner of the mouth and blended out to the hairline.
On a triangular face, apply blush to the widest part of the cheekbones and blended towards the eye.


Applying cream blush
For those who are big fans of creamy products, liquid or stick blushes are ideal. These two types are great for those with dry skin. They're perfect during any season when you're going for a more hydrated natural look. Apply a bit of product to the area of your face you want to add a touch of color to and then blend it out with your fingertips or a brush.


What's the difference between bronzer and blush?
The basic difference is in the colour and the effect given: blush is applied to the apples of the cheeks to create a natural rosy effect; bronzer is used to accentuate a tan or to recreate it during months when warm sun and holidays are out of the question.
Bronzer can also be used to 'sculpt' certain facial features and create the much-loved, popular contouring looks of today.
What’s the difference between blush and rouge?
Some claim that there's a very slight difference in the way they're used (rouge for the cheekbones, chin and nose and blush for just the cheekbones and the apples of the cheeks).
In reality, rouge and blush are the same product. In fact, it sometimes happens that these two words are interchanged.
The difference comes from language and contemporary trends: rouge is the French word by which this product used to be known. Blush is the English term used nowadays.
Both terms therefore indicate a product that enhances certain parts of the face and invigorates the complexion.
Now there are no more secrets when it comes to blush! All you have to do is choose the one that best suits your complexion and follow our tips to use it right for every occasion. Have fun brightening up your complexion... The complements you’ll receive are sure to make you “blush”!

