Makeup on the beach: yay or nay?

Summer: a time for holidays, out-of-town trips and sunny days spent by the sea (or lake - fun knows no bounds!), but it's also a time for the classic question: makeup on the beach, yay or nay? Makeup and the beach can go hand in hand if you follow these small but essential golden rules. Discover them all!

The importance of your base

Create a no-makeup makeup look. The goal of seaside makeup is to create the appearance of fresh-faced beauty (and always sticking to this theme). For this, choose a beach foundation with a light formula - even better if it has sun protection - that is suited to your skin type: a compact powder, liquid or stick format, along with the practical BB cream.

Take care in choosing the shade. Since you’ll be exposed to the sun, your skin will take natural colour. The key is therefore to choose a seaside foundation that is perhaps slightly warmer than what you use during the winter (to avoid a contrast between the tone of your face and neck and that of the rest of the body).

Splash-proof makeup

Every makeup-addict agrees: your makeup must be ready for any situation. If you plan to dive into the water or stay out all day - with the added risk of sweating - then waterproof products are an essential.

Since you’ve opted for natural makeup, focus on the product that can really make the difference, which must never be missing from your travel beauty case: mascara. Don’t sacrifice your eyelashes’ volume-enhancing effect, even on holiday. Try a water-resistant mascara containing jojoba oil with nourishing properties.

Amplify the sun’s power on your face: use a highlighter

Time to get smart: imitate the radiant effect that the sun’s rays give your face and use a highlighter to enhance your features. As the glow effect must be subtle, take care when choosing the areas of the face to highlight. Focus on the forehead (the centre), eyebrow arch, cheekbones, bridge of the nose, Cupid's arch and finally the tip of the chin.

All-round lip balm

While you might not want to leave your lips bare, lipstick at the beach can be a risky choice as it can smudge and leave quite the mess. Our advice? Choose one of your favourite lip balm shades: your lips will be soft and delicately coloured all day long. Plus, you can reapply mirror-free.

The invisible partner in crime

The experts’ trick? Mattifying wipes. If you've never heard of them or tried them, get ready to meet your new best friend. They’re a breeze to use and take up little to no space in your bag. Whenever the mood strikes or you feel your skin becoming shiny, simply use one to wipe your face, like an enchanted tissue. Amongst their magic powers: they refresh the skin, absorb excess sebum, enhance your makeup and extend its hold. Concentrate on the T-zone and you’re sure to see a difference: how did you get by ‘til now without them? Bikini or retro one-piece, sunglasses, sunscreen, the right tunes and all the KIKO makeup you want... You're ready for another fabulous season bursting with beauty!

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