New
Kind by KIKO
Vegan formulas* thoughtfully crafted for sensitive skin. Made with natural and sustainable ingredients**
Beauty redefined responsibly
Redefine your beauty routine for the better. Meet KIND by KIKO MILANO - better for your skin beauty that makes you feel as good as you look.
A full range of makeup, skincare, and accessories
High-performance vegan* formulas, tested on sensitive skin
91%–99% naturally derived ingredients
Formulas with 62% or more sustainable ingredients**
*Free from animal-derived ingredients. ** <62% of ingredients categorized as sustainable according to the KIKO MILANO Sustainable Ingredients Guidelines.
KIKO Cares
KIKO Cares
KIKO's Sustainable Ingredients Guidelines aim to reduce the use of environmentally harmful ingredients in our formulas. What do we mean by Sustainable Ingredients? We define an ingredient as sustainable when it meets specific requirements:
being produced or procured through a supply chain designed to reduce the consumption of natural resources
being produced or procured through a supply chain designed to reduce the direct or indirect environmental impact on ecosystems
being biobased and biodegradable
certified by an international body promoting a positive social impact
We monitor and track the percentage of sustainable ingredients, as defined above, in our formulas through supplier documentation in which the sustainable ingredients are described in full. In 2024, all new product formulations were made up of over 35% sustainable ingredients, on average. We aim to increase this percentage to over 60% by 2030. To redefine beauty in a responsible way, we have maximized sustainable ingredients to reach a minimum of 62% in our Kind by KIKO formulas. Some of the sustainable ingredients in our Kind by KIKO range give new life to waste and by-products from production processes, transforming discarded materials into valuable beauty essentials.
Get The Kind by KIKO Look
Get The Kind by KIKO Look
FACE
Prep your face for makeup by applying the Kind Milky Hydra Face Serum(use on cleansed skin). Then apply a small amount of Kind Sorbet Hydra Face Cream.
Choose the shade of Kind Hydra Balm Foundation that best suits your skin tone to even out the complexion.
Sculpt the face by applying and blending the Kind Silky Touch Powder Bronzer 01.
Emphasize the apples of the cheeks by applying and blending the Kind Silky Touch Duo Blush 01, and brighten the upper cheekbones with the Kind Creamy Touch Face Highlighter Stick 01.
EYES
Define the shape of your eyebrows with the Kind Defining Eyebrow Pencil for perfectly groomed brows.
Apply the lightest eyeshadow from the Kind Soft Touch Eyeshadow Palette to the upper eyelid and blend. Then apply the darkest shade from the same palette to the outer corner of the eye and blend outwards towards the temple and the center of the eyelid. As a final step, apply and blend the mauve eyeshadow on the center of the upper eyelid.
Apply the Kind Volume Mascara to enhance your lashes.
LIPS
Apply the Kind Glowy Hydra Lip Oil 04 to give your lips a touch of radiant shine.
NAILS
Treat yourself to a super chic manicure and complete your look with the Power Pro Nail Lacquer 16.
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